Image is all...

...particularly in Edinburgh when you're competing with 2000 other shows and so before we've finished writing, before we've built the set, before we've costumed it we have to take the image that in 5 months will make people in Edinburgh say "yes...that's the show for me..."
It's a difficult task...all action and movement, up close and personal or “wacky and out there". Well we can delete option 3... Cancer and “wacky and out there”  probably don't mix well...so all action or up close?
After intense negotiation between directors, photographers and marketing people things are agreed...it should be simple, dramatic and sum up the show... Fortunately those that know about these things are on the ball ...the creative types come up with the right combination with the protagonist clinging to life from an upside down screen.
Of course proof will be in the haggis....Knowing Edinburgh as I do I'm reasonably sure it can become an iconic image for the show...I'll let you know if I'm right in September.